Vaibhav Verma grew up near Delhi’s Bhalswa landfill, where garbage piled up daily.
Sonal Shukla, an electronics engineer, was always drawn to sustainability.
But their turning point came on a trek in Himachal.
They saw once-pristine mountains trashed with plastic.
That was it. They decided to change things.
So, they built econscious®:
✅ Recycled 3,50,000 kg of plastic into durable products
✅ Created eco-boards to replace plywood
✅ Partnered with Bisleri International Pvt Ltd, Nestlé, and Procter & Gamble (P&G) to make sustainability real
✅ Crossed ₹1 crore in revenue while scaling impact
And they didn’t take the usual route.
Their plastic flake tech skips the energy-heavy pellet process, cutting costs and emissions—a real game changer.
As CEO of Jhaveri Flexo, deeply involved in plastic manufacturing, I know plastic isn’t the enemy. Poor recycling is.
For years, pseudoscience has pushed paper and aluminum as “better” while ignoring the real issue.
The problem isn’t plastic. It’s how we recycle, repurpose, and manage it.
And innovators like Vaibhav and Sonal are proving that done right, plastic isn’t waste—it’s an asset.
Thoughts?