- When Tropicana Brands Group redesigned its packaging in 2009 and moved away from its familiar orange color, sales dropped nearly 20% in weeks and the company reversed course almost immediately.
- Kraft Heinz experimented with purple and green ketchup to stand out on shelves. But ended up confusing consumers.
- In 2011, The Coca-Cola Company changed their red can to white for a charity campaign, but customers confused it & claimed the taste had changed. This forced an immediate reversal.
See the pattern?
1 slight color change = loss of millions and trust deficit.
In our case, the batch passed internal checks but under European retail lighting, the shade felt marginally deeper than the approved reference.
Hence, we held the shipment & ran it again.
It cost more + delayed dispatch but was up for no debate. Attention to detail is our primary motto at Jhaveri Flexo 🙂